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Digital marketing includes all promotional platforms that help reach and connect with customers. Most prominent among these are search engines, social media, e-mail, and websites.

PPC stands for pay-per-click, in which, as an advertiser, you pay each time anyone clicks on your ad to post what? You are, in a nutshell, simply "buying" traffic to come to your site instead of trying to "earn" it using SEO rules.

In its simplest definition, content marketing is an approach of delivering and distributing valuable, relevant, and consistent content with an attractive purpose that may drive and sustain a sharply defined audience to increase attorney awareness, trust, or conversion.

It is the methodology through which businesses create brand awareness, capture big audience segments, and publish good content to larger and targeted audiences for improving visibility, communication, and conversions.

It is, in fact, the art of crafting and sending the most relevant messages to subscribers who asked to be on your list. That sort of builds a relationship with them, offers your product or service, and gets down to business.

Typically referred to using the acronym, the abbreviation CRO is the process of maximizing a particular site, usually the company’s website or its landing page, in such a way as to increase the proportions of visitors most likely to perform an action or perform the set goal – making a purchase or filling out a form among others.