Search Engine Marketing (SEM)
SEM involves placing ads on search engines like Google or Bing. Advertisers bid on specific keywords, and their ads appear when users search for those terms. Payments are typically based on the number of clicks (pay-per-click or PPC) the ad receives.
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Affiliate Marketing
In affiliate marketing, businesses partner with affiliates (individuals or companies) who promote their products or services. Affiliates earn commissions for driving traffic or sales through their unique referral links.
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Email Marketing
Email marketing involves sending targeted emails to potential or existing customers with the goal of driving a specific action, such as a purchase, sign-up, or click. It can be measured in terms of open rates, click-through rates, and conversions.
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Display Advertising
Display ads are visual banners or graphics shown on websites, apps, or social media platforms. Advertisers pay for clicks, impressions, or conversions driven by these ads.
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Social Media Advertising
Social media advertising involves creating paid ads on platforms like Facebook, Instagram, LinkedIn, and Twitter. Ads can be targeted based on demographics, interests, behaviors, and more.
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Influencer Marketing
Influencer marketing leverages individuals with significant social media followings or online presence to promote products or services. Influencers are typically compensated based on performance metrics, such as clicks, sign-ups, or sales.
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Retargeting/Remarketing
Retargeting involves showing ads to users who have previously interacted with a brand’s website, app, or social media page but did not complete a desired action, like making a purchase. The goal is to bring them back to finalize the action.
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Native Advertising
Native ads blend seamlessly with the content on the platform, making them less intrusive. They are designed to match the style and format of the website or social media platform they appear on.
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Cost Per Action (CPA) Campaigns
CPA is a performance marketing model where advertisers pay only when a specific action is taken by a user, such as completing a form, signing up for a newsletter, or making a purchase.
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Performance Marketing to Boost Brand Visibility and Sales
If you want to increase your brand awareness and sales, performance marketing is the way to go. Partnering with an expert team like us can help you create targeted campaigns that focus on measurable results. With performance marketing, you can reach the right audience, track every action, and see exactly what’s driving your sales. This approach allows you to scale your reach, even across borders, while ensuring that your marketing efforts are effective and result-oriented.
At Woxro, we understand the fast-paced nature of digital marketing. That’s why our performance marketing strategies are built to adapt and evolve with trends, giving your brand the flexibility to stay ahead. By working with us, you'll have a team that fine-tunes campaigns based on real-time data, ensuring the best outcomes. Let’s work together to position your brand for long-term success and growth in today’s competitive digital world.
Performance Metrics that Measure Advertising Effectiveness
At Woxro, we emphasize the power of performance marketing, focusing on key metrics that directly impact your campaign's success. By analyzing these metrics, we ensure your advertising efforts are both cost-efficient and aligned with your business objectives, driving measurable outcomes.
Return On Ad Spend (ROAS)
We track the revenue generated for every dollar spent on advertising, helping to determine the profitability of your campaigns and ensure an optimal return on investment.
Average Order Value (AOV)
We monitor the average amount spent per order, identifying opportunities to increase customer spending and further optimize your campaigns for maximum revenue.
Customer Lifetime Value (CLV)
We calculate the total value a customer generates over their entire relationship with your brand, offering a long-term view of how your advertising investments contribute to sustained growth.
Cost Per Click (CPC)
We measure the cost for each click on your ad, providing valuable insights into how effectively your budget is driving traffic and engagement to your website.
Cost Per Acquisition (CPA)
We evaluate the cost of acquiring a new customer through your campaigns, ensuring that your efforts are focused on converting traffic into loyal, long-term customers.
Cost Per Lead (CPL)
We track the cost of acquiring a qualified lead, helping to measure how efficiently your campaigns are generating potential prospects for your business.
Conversion Rate (CR)
We calculate the percentage of visitors who complete a desired action, such as making a purchase or signing up, allowing us to assess the effectiveness of your campaigns in converting traffic.
Cost Per Sale (CPS)
We measure the cost associated with each sale generated through your advertising efforts, helping to refine strategies for higher revenue and better return on ad spend.
Return on Investment (ROI)
We are ready to elevate your B2B , B2C and market place ecommerce to new heights with a built-in server framework to help us build customizations.
Get Perfect Performance Marketing Results in India with Woxro!
To achieve the results you desire, it is important to ensure that your brand receives adequate online visibility through Performance marketing. Advertisements on search engines, social media platforms and emails are strategic tools used to reach a global audience and allow potential customers to interact with the brand regardless of geographical distance. Additionally, Performance marketing allows you to track changes in performance and optimize brand marketing according to online trends. Woxro, India’s top Performance marketing agency , can help you achieve your brand goals with innovative and tested methods. Our specialized services include social media marketing, ad optimization, content creation and data analysis, to ensure that your brand always remains at the top.
Phase 1
Onboarding & Kick-off
We always like to begin with some face-to-face time. During the project onboarding, you’ll meet your Project Manager who will guide you through our process and tools.
Our goal is to make sure that you will get complete transparency over the project duration.
Phase 2
Strategy
Woxro's in-house social media strategy team, located in our Indian and UK offices, conducts thorough analyses of content, competitors, and target audiences. We then pinpoint opportunities and craft a strategy customized to your goals.
Our approach includes selecting the optimal social media platforms and implementing an omnichannel strategy to maximize your returns.
Phase 3
Content & Creative
The Woxro team boasts extensive experience in overseeing photo and video content creation tailored for social media, handling everything from planning and production to execution and performance tracking from our offices.
We develop a detailed content strategy that blends captivating, shareable, and emotionally resonant content, each customized for the particular platform and target audience.
Phase 4
Distribution & Publicity
Woxro’s social media experts guarantee that your content is delivered to the appropriate audience at optimal times through precise targeting. We utilize each platform’s specific algorithms and features to enhance visibility and interaction.
Our continuous content strategy allows us to respond promptly to emerging trends while maintaining consistent brand integrity across all social media channels.
Phase 5
Amplification ( Running Ads)
A thorough understanding of the paid social media landscape provides Woxro’s social clients with distinct advantages, utilizing platform-specific targeting to reach broader yet highly relevant audiences.
Our dedicated paid social team in India has official advertising partnerships with META, TikTok, Google, Pinterest, and LinkedIn.
Phase 6
Analytics & Insights
Woxro consistently invests in cutting-edge social analytics tools and compiles insights from various industries to enhance your campaign's effectiveness, refine strategies, and achieve the highest possible return.
Our consultants are hands-on experts who use data-driven approaches to experiment and improve your campaign, ensuring ongoing success and optimal results.
Supercharge Your Marketing with Our Performance-Driven Strategy
By integrating performance marketing strategies like paid search and targeted campaigns, you can unlock rapid growth. These methods increase traffic, enhance brand visibility, and generate a steady stream of qualified leads—maximizing performance for your business.
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Active Daily Engagement
With 5 million daily interactions, we demonstrate our ability to drive meaningful engagement and growth.
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Revenue Boost
We helped achieve a 3.5x increase in revenue, showcasing the powerful impact of performance marketing.
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Improved Customer Retention
Our strategies resulted in a 25% increase in customer retention, highlighting sustainable, long-term growth.
Performance Marketing FAQs
Our services empower global brands, startups, and enterprise firms to unlock the potential of performance marketing, crafting data-driven strategies that drive measurable growth and deliver impactful customer experiences.
Performance marketing is a results-driven approach where advertisers pay for specific actions, such as clicks, leads, or sales. It’s a measurable, ROI-focused strategy aimed at achieving specific business goals, such as customer acquisition or brand awareness.
In performance marketing, advertisers partner with marketing platforms or agencies, where payments are based on measurable results. Actions like clicks, conversions, or purchases trigger payments. It's data-driven, with real-time tracking and optimization to ensure the best possible results.
India offers a diverse talent pool, cost-effective strategies, and expertise in digital marketing. Performance marketing companies in India can deliver targeted campaigns that drive measurable results, helping businesses achieve their marketing goals efficiently.
Performance marketing provides clear visibility into campaign performance, making it easier to optimize efforts for maximum ROI. It allows for better budget control, targeted outreach, and scalable results, ideal for both small businesses and large enterprises.
- Cost per Click (CPC)
- Cost per Acquisition (CPA)
- Cost per Lead (CPL)
- Cost per Mille (CPM)
Performance marketing supports SEO by driving targeted traffic to your website through paid channels like Google Ads and social media ads. This increases visibility and engagement, which can indirectly improve your organic search ranking through higher click-through rates and more relevant content.
Absolutely! Performance marketing is highly effective for e-commerce businesses. With platforms like Google Ads and Facebook Ads, businesses can run targeted campaigns that drive traffic directly to product pages, optimizing for sales and conversions in real-time.
Success is measured using KPIs (Key Performance Indicators) such as conversion rates, ROI, customer acquisition costs, click-through rates (CTR), and lifetime value (LTV). These metrics help assess how effectively the campaign is driving the desired action.
AData is at the core of performance marketing. It allows marketers to track user behavior, optimize ads, segment audiences, and refine campaigns. Real-time analytics provide insights that help improve performance and ensure better targeting and resource allocation.
Hiring a performance marketing company in India gives you access to experienced digital marketers who are well-versed in global marketing trends. Indian companies offer cost-effective solutions with expertise in leveraging paid media channels for high-performing campaigns, ensuring measurable business growth.
Industries We Serve
We help global brands, startups, and enterprises build customer-cherished products by bringing innovation and human-centered design to life.
Automotive & Mobility
Driving innovation in vehicles and transportation for a smarter future.
Banking & Finance
Transforming financial services with cutting-edge technology and secure solutions.
Education
Empowering minds with advanced learning tools and digital education.
Entertainment
Delivering captivating content and experiences for every audience.
Case Study
For well-known brands, we offer excellent IT solutions that enable them to succeed in the digital space. We provide incredibly dynamic, search engine-friendly desktop and mobile websites as the most prominent Indian web development company. Leading brands benefit from our creative web development services.
Healthcare
Ephphatha helps you hear the sounds you've been missing, offering advanced healthcare solutions.
Banking & Finance
J&M Consultants provide business solutions that drive growth, optimize efficiency, and sustainability.
Food Commerce
Mac& Wild Curates a memorable dining experience that showcases fresh and inventive culinary creations.
Unlock Your Digital Potential Today.
Design thinking-led processes, deep dives to understand user needs, form the core of designing and developing quality consumable products. We find the best solution by starting with your customer and working our way backward.