Connected admissions, memberships, retail, finance, and operational BI

Client Overview

Company Name

Stadtwerke Munchen (SWM).

Company Address

Munich, Germany.

Industry Details

Utilities and public services - municipal energy, water, and leisure.

Product/Solutions Implemented

Dynamics 365 Business Central, Dynamics 365 Commerce, Power BI.

SWM logo

Stadtwerke Munchen (SWM) partnered with us to modernize its customer-facing leisure operations by implementing Dynamics 365 Commerce, Dynamics 365 Business Central, and Power BI. The solution unified admissions, memberships, retail sales, finance, and operational reporting across multiple leisure facilities into a single connected platform. Real-time visibility into visitor numbers, facility utilisation, revenue, and energy costs enables operations and finance teams to optimize resources, improve customer experiences, and make faster, data-driven decisions across every site.

Managing a network of public leisure facilities requires balancing exceptional customer service with efficient operational and financial management. By connecting admissions, memberships, finance, and analytics within Dynamics 365, SWM established a single source of truth that improves resource utilization, enhances operational visibility, and supports sustainable service delivery. Integrated reporting provides leadership with actionable insights into facility performance, visitor trends, and operating costs, enabling informed decisions that improve efficiency while delivering greater value to the communities they serve.

Utilities and Public ServicesDynamics 365 CommerceDynamics 365 Business CentralPower BI
SWM Dynamics 365 case study

A leading municipal utility delivering integrated energy, water, mobility, and public leisure services across a major metropolitan region.

The Challenge

  • Admissions, memberships, and on-site retail were handled by separate systems at each facility.
  • Finance consolidated site results manually and management accounts arrived 12 working days after close.
  • Facility utilisation and energy cost per site were not visible in real time.
  • Membership data was siloed by site.

Our Solution

Admissions, Membership and Retail Commerce

  • Dynamics 365 Commerce was deployed across leisure sites for admissions, memberships, and on-site retail.
  • Online sales and a single membership record were introduced across the network.
  • Self-service booking and renewal reduced queueing and front-desk load.

Finance and Operational BI

  • Business Central was deployed as the finance platform and integrated with Commerce.
  • Power BI dashboards show visitor volume, utilisation, energy cost, and revenue.

The Impact

SWM connected admissions, memberships, retail revenue, finance close, facility utilisation, and energy reporting.

0%

Self-Service Adoption

Online admissions and membership renewals shifted demand away from front desks.

0%

Faster Financial Close

Automated multi-site financial posting reduced month-end reporting from 12 working days to 6 days.

$0K+

Operating Cost Savings

Optimized staffing schedules and energy usage based on facility utilisation, reducing operating costs across the network.


For the first time, we can see demand, cost, and revenue across all of our sites in one place. Having every key metric available in a unified dashboard has transformed the way we manage our business, enabling proactive planning, better collaboration, and stronger financial outcomes.

Andreas Brandl
Head of Leisure and Customer Services
Stadtwerke Munchen

Case Study

Explore how we transform businesses with Dynamics 365, backed by custom web and mobile solutions that scale and support your operations.

Unlock Your Digital Potential Today.

Combining intentional design with an original application of progressive technologies to create sustainable innovation.