Connected order fulfilment, warehouse picking, route tracking, and invoicing

Client Overview

Company Name

Caspian Distribution FZE

Company Address

Warehouse Complex 7, Jebel Ali Free Zone, Dubai, United Arab Emirates.

Industry Details

Wholesale distribution of packaged food, beverage, and household goods to retail and hospitality customers across the UAE and wider GCC region.

Entity Size

Around 140 employees including warehouse staff, delivery drivers, sales representatives, and finance.

Product/Solutions Implemented

Dynamics 365 Business Central, custom driver mobile app, and live GPS route tracking platform.

Duration of Project

7 months.

Caspian Distribution FZE logo

Caspian Distribution FZE fulfils and delivers several thousand customer orders a month from a single Jebel Ali warehouse to retail and hospitality customers across the UAE and GCC. Order processing, warehouse picking, and delivery routing previously ran across separate systems that did not reconcile with each other, leaving the business unable to answer a simple question: where is this order, right now? By implementing Dynamics 365 Business Central as the core ERP, integrated with a custom driver app and live route tracking, Caspian now manages the order-to-delivery cycle as one connected process.

Caspian Distribution FZE fulfils and delivers several thousand customer orders a month from Jebel Ali to retail and hospitality customers across the UAE and GCC.

Distribution - ERPDynamics 365 Business CentralRoute Tracking
Caspian Distribution FZE Dynamics 365 Business Central route tracking case study

A leading wholesale distributor supplying packaged food, beverages, and household products to retail and hospitality businesses across the UAE and GCC region.

The Challenge

  • Sales orders were entered into an ageing accounting package, printed, and walked to the warehouse for picking.
  • Warehouse picking was recorded manually against paper pick lists, creating frequent stock discrepancies.
  • Delivery routes were planned each morning on a whiteboard rather than optimised by distance, delivery windows, or live route data.
  • Customer service teams could not answer delivery status questions without contacting drivers directly.
  • Proof of delivery was collected on paper dockets and manually matched against invoices, delaying billing by several days.
  • Fleet costs, fuel usage, and driver hours were not linked to delivery volumes, making route performance difficult to measure.

Our Solution

Order Fulfilment and Warehouse Management

  • Dynamics 365 Business Central was deployed to manage the full order lifecycle from sales order through warehouse picking, dispatch, and invoicing.
  • Sales representatives enter orders directly into Business Central with instant visibility of stock availability and order status.
  • Warehouse pick lists are generated and confirmed digitally through handheld scanners integrated with Business Central.
  • Inventory levels update in real time as items are picked, reducing stock discrepancies at source.

Live Route Tracking and Delivery

  • A custom driver mobile app gives each driver their delivery run, customer details, and navigation on a handheld device.
  • Delivery routes are planned in Business Central using order data, delivery windows, and live GPS positioning.
  • Operations teams now have a real-time map view of every vehicle, delivery status, and estimated arrival time.
  • Proof of delivery is captured digitally through the driver app and posted directly into Business Central.
  • Fleet and delivery cost data flows into Business Central alongside order data for route and driver performance reporting.

The Impact

Caspian unified order processing, warehouse fulfilment, delivery route planning, live fleet tracking, and invoicing in one Business Central environment.

$0M+

Working Capital Improvement

Estimated annual benefit from faster invoicing and reduced stock discrepancy write-offs.

0%

Faster Order-to-Invoice Cycle

Same-day digital proof of delivery removed the paper docket bottleneck.

Real-time

Fleet Visibility Across All Routes

Live GPS tracking gives operations and customer service a shared view of every delivery.


Our customers did not want excuses, they wanted an ETA. For years we could not give them one honestly, because we did not actually know where the truck was. Now the answer is on a screen, updated every few minutes.

Faisal Marzouk
Operations Director
Caspian Distribution FZE

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