Connected D2C commerce, global fulfilment, retail counters, finance, and analytics

Client Overview

Company Name

No7 Beauty Company.

Company Address

Thane Road, Nottingham NG90 1BS, UK.

Industry Details

Beauty and personal care - health and beauty retail / D2C.

Product/Solutions Implemented

THG Commerce, THG Fulfil, Dynamics 365 Commerce, Dynamics 365 Business Central, Power Automate, Power BI.

No7 Beauty Company logo

No7 Beauty Company partnered with us to modernize its direct-to-consumer and retail operations by integrating THG Commerce and THG Fulfil with Dynamics 365 Commerce, Dynamics 365 Business Central, Power Automate, and Power BI. The solution unified e-commerce, retail beauty counters, fulfilment, finance, and reporting into a single connected platform, creating a seamless order-to-cash process across every sales channel. Automated workflows synchronize orders, inventory, shipments, returns, and financial transactions in real time, reducing manual effort and improving operational accuracy. With Power BI delivering live insights into sales, fulfilment, inventory, and profitability, leadership can make faster, data-driven decisions while supporting continued business growth.

Managing a global beauty brand requires consistent customer experiences across online, fulfilment, and in-store retail channels. By connecting commerce, fulfilment, finance, and analytics within Dynamics 365, No7 Beauty Company established a single source of truth that improves operational efficiency, strengthens inventory control, and enhances financial visibility. Integrated automation ensures every order, shipment, return, and payment is tracked through a connected workflow, improving service quality and operational consistency. The unified platform also enables leadership to monitor business performance across channels in real time, supporting faster decisions and a more agile retail operation.

Beauty and Personal CareD2C CommerceDynamics 365 CommerceBusiness CentralPower Platform
No7 Beauty Company D2C commerce and Dynamics 365 case study

A leading beauty and personal care brand delivering premium skincare, cosmetics, and wellness products through retail and direct-to-consumer channels.

The Challenge

  • Orders captured on the D2C storefront had to be reconciled into finance manually.
  • Fulfilment, inventory, shipment, and returns events were not flowing cleanly back into ERP.
  • Online and beauty-counter sales sat in different systems with no unified customer or channel view.
  • Leadership reporting relied on exported spreadsheets and month-end reconciliation.

Our Solution

Commerce, Fulfilment, and Retail Integration

  • THG Commerce remained the D2C storefront while orders, customers, and transactions flow automatically into Dynamics.
  • THG Fulfil shipment, inventory, and returns events sync into Business Central for live stock, COGS, and revenue recognition.
  • Dynamics 365 Commerce unified retail and beauty-counter transactions with the D2C operating model.

Finance, Automation, and Analytics

  • Business Central became the financial and operational backbone for cross-channel order-to-cash.
  • Power Automate orchestrates order, inventory, returns, and exception workflows across THG and Dynamics.
  • Power BI provides live visibility into revenue, fulfilment SLAs, returns, stock cover, valuation, and margin.

The Impact

No7 connected D2C commerce, retail counters, fulfilment, finance, and reporting into one operating flow.

0%

Faster Order-to-Cash

THG Commerce orders flow automatically into finance without re-keying.

$0K+

Back-Office Efficiency

Cross-channel automation reduced finance processing time and improved reporting accuracy.

0%

Faster Returns Processing

A single automated returns flow keeps refunds and stock adjustments aligned.


For the first time, the website, the counters, the warehouse, and the ledger all tell the same story, and we can see it live by channel today. Real-time visibility across every touchpoint allows us to respond quickly, optimize performance, and stay ahead of changing customer demand.

Charlotte Hughes
Global Digital and D2C Director
No7

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