Connected omnichannel commerce, inventory, finance, and group BI

Client Overview

Company Name

Al-Futtaim Retail.

Company Address

Dubai, UAE.

Industry Details

Retail - diversified consumer and franchise brands.

Product/Solutions Implemented

Dynamics 365 Business Central, Dynamics 365 Commerce, Power BI.

Al-Futtaim Retail logo

Al-Futtaim Retail partnered with us to modernize its retail operations by implementing Dynamics 365 Commerce, Dynamics 365 Business Central, and Power BI across one of its retail divisions. The solution unified in store and online sales, inventory management, finance, and business reporting into a single connected platform. By replacing disconnected retail processes with real time data and automated workflows, the business gained greater visibility into sales performance, stock availability, pricing, promotions, and profitability. Interactive Power BI dashboards provide leadership with actionable insights across stores and digital channels, enabling faster decisions and a more agile retail operation.

Managing multiple brands across physical stores and e-commerce channels requires consistent inventory, pricing, and financial visibility. Operating with disconnected systems limited the ability to monitor stock, measure profitability, and respond quickly to changing customer demand. By connecting retail commerce, finance, inventory, and analytics within Dynamics 365, Al-Futtaim Retail established a single source of truth that improves operational efficiency, enhances customer experiences, and supports data-driven decision making across the business.

RetailDynamics 365 CommerceDynamics 365 Business CentralPower BI
Al-Futtaim Retail Dynamics 365 case study

A leading retail business operating a diverse portfolio of international franchise and consumer brands across the UAE.

The Challenge

  • Store, e-commerce, and warehouse stock were held in separate systems.
  • Finance consolidated divisional results manually and management accounts arrived 9 working days after close.
  • Promotions and pricing were set per channel with no single source of truth.
  • Leadership had no live view of sell-through, stock cover, or category performance.

Our Solution

Omnichannel Commerce and Inventory

  • Dynamics 365 Commerce was deployed across 42 stores and the e-commerce channel.
  • Product, pricing, promotions, and real-time inventory were unified.
  • Click-and-collect and ship-from-store were enabled against shared stock.

Finance and Group Reporting

  • Business Central was deployed as the divisional finance platform.
  • Commerce sales posting and reconciliation were automated.
  • Power BI dashboards provide daily sell-through, stock cover, margin, and channel performance.

The Impact

Al-Futtaim Retail unified stock, sales, promotions, finance, and leadership reporting.

0%

Stock Accuracy Improvement

A single real-time inventory position cut cross-channel stock discrepancies.

0%

Faster Financial Close

Automated Commerce-to-Business Central integration reduced management reporting from 9 working days to 4 days.

$0K+

Margin Recovery

Centralized pricing and promotion management recovered over $325K in margin by eliminating unmanaged channel discounting.


Seeing stock, sales, and margin in one place changed how we run the estate. We stopped guessing and started directing the business day to day. Every decision is now driven by clear insights, helping us stay efficient, profitable, and always one step ahead.

Omar Haddad
Head of Retail Operations
Al-Futtaim Retail

Case Study

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