Research Process
Woxro's research process for Mac & Wild showcases our dedication to building a memorable brand experience. We initiated the journey by formulating a comprehensive product strategy that aligns with Mac & Wild’s distinct culinary identity, ensuring authentic representation at every level. Our in-depth user research offered valuable insights into customer preferences and behaviors, which informed our design decisions and content strategy. By emphasizing UI/UX design, we created an engaging and intuitive website that enhances the user experience, allowing visitors to easily navigate the vibrant menu. Furthermore, our thorough website research guaranteed that all elements were optimized for performance and accessibility, resulting in a seamless experience. This meticulous approach has successfully amplified Mac & Wild’s digital presence, solidifying its status as a standout culinary destination in the UK.