Research Process
Our research strategy for First Direct included comprehensive user studies that highlighted customer preferences and behaviors within digital banking. By directly interacting with users, we were able to collect essential insights that shaped our understanding of what is most important to customers in their banking experiences. These insights were instrumental in guiding our wireframing efforts, allowing us to create a clear and intuitive layout designed to enhance user journeys.
We also integrated user feedback throughout the research process, enabling us to refine the platform’s features and ensure they are both user-friendly and responsive across various devices. This iterative method helped us identify and address user pain points while fostering a design that aligns with their needs and expectations. Ultimately, our dedication to thorough research guaranteed that the final product provides an outstanding banking experience tailored to the modern user.