Research Process
For Currys, we conducted extensive user research to gain a deep understanding of buyer behavior and preferences. By analyzing customer interactions, shopping habits, and pain points, we gathered valuable insights that informed our product strategy. This research-driven approach allowed us to tailor the platform’s functionality to meet customer needs effectively, ensuring a seamless and user-friendly shopping experience.
Based on these insights, we optimized the website structure to streamline navigation and improve the overall shopping journey. By enhancing key features such as product search, checkout processes, and personalization, we helped increase both sales and customer retention. The result is a more intuitive and efficient e-commerce platform that keeps customers engaged and coming back.