Research Process
Creating a website for the In Kingdom Total Value Add (iktva) program involves a comprehensive research process to ensure effective communication and user engagement. First, it's essential to define the website's objectives, identifying its purpose and target audience to meet their specific needs. A competitive analysis of similar programs will help highlight best practices and areas for improvement. Stakeholder interviews within Aramco will provide insights into the vision and desired features for the site, while user research, including surveys and focus groups, will inform the development of user personas.
A strategic content plan will outline key topics and establish a consistent tone that aligns with Aramco’s branding. The website's information architecture will be carefully structured to facilitate easy navigation, complemented by a visual design that resonates with the program's goals. Selecting the right technology and tools, along with keyword research for SEO, will enhance functionality and visibility. Finally, plans for user testing and ongoing feedback will ensure continuous improvement and responsiveness to user needs after the website launch. This structured approach will help create a dynamic platform that effectively promotes the iktva program and supports its objectives.