You see, your domain name is the key element of your website. It can make or break you, so it's crucial to choose a domain name that works for your business.

It's your “first impression” - Your URL is the first thing your visitors will see. A good domain name can make a positive and lasting impression, while a bad domain name can send visitors running.

It affects SEO - While exact match domains (EMDs) are no longer a necessity, keywords in your domain name can still help your SEO ranking.

It defines your brand - We'll talk about this in a minute - your domain name is a branding opportunity! The right domain name can increase brand recognition. These elements are only a few of the many reasons why your domain name is so important.

Choosing the right domain name is crucial for your online presence. Opt for a “.com” as it’s the most recognizable and memorable, boosting your site’s success. Go for a creative, brandable name that helps visitors find and remember your company easily—your domain is the foundation of your brand and web presence.

A brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable.

Here's how to find a more brandable domain name:

Create new words - You can make up your own catchy, new words. That's what Google, Bing, and Yahoo did.

Use existing words - You can use a thesaurus to find interesting words that fit your brand.

Use domain name generators - These tools can help you create a unique, brandable domain name from your initial domain ideas and keywords. (We’ll highlight some of our favorite domain name generators later in this post.) In general, when it comes to the length of your domain, shorter is better.