How to choose the right color for your website?

Color plays a very critical role in the world that we live in. Color can guide thought, influence behavior, and evoke emotion. It can harass or soothe your eyes, raise your blood pressure or inhibit your hunger. Since one of the most powerful forms of communication, color cannot be substituted. They say first impressions count. This is very much the case when it comes to your brand and website as your brand color is most likely to be the very first aspect seen by your customers. Colours create emotions and moods and convey a message. Thus, one can find the first impression about your product without knowing its idea. In other words, the brand colors are pretty effective in helping you decide to engage or not. Think of all the brands that are bombarding you with their information each and every day. 

How to choose colours for your website,

• Creating your brand identity 
• Exploring what colour means 
• FINDING YOUR INSPIRATION 
• Choosing your main colour 
• Choosing your colour variants 
• Choosing neutral colours 
• Testing your brand colours 

Colors of your brand represent your brand. Thus, it will go in line with the values and messaging that you want to put out. Color, for the most part, is not an aesthetic element; it's actually the ultimate branding tool. Used correctly, color can amplify your brand experience at every touch point-from the way you design your product to your website, to your content. Then of course, on top of all that, you want to be making some serious moves and creating a good first impression from jump. 

To that end, you need to create your brand identity. Some best practices include: Draw up a list of adjectives that define the personality of your company if it were a person. What kind of person would you want people to describe your brand as? How would you want it to be perceived, and what would make it special from everyone else? Colors can be symbolic of something else depending on the colors they are used with, context, and cultural implications. However, industry-wise, there seems to be trends that can be evidenced by color use. When you settle on a color that you believe will depict your brand, you should be knowing the fact that each color has a tremendous range of colors and shades. 

Study about color theory, so that you get a much better grasp of what the colors actually connote. 

• Determine what your brand represents, so that you may pick your colors aptly. 
• Consider about your competitor, so you do not look just exactly alike. 
• Create a color palette, experiment them with every touch point of the brand. 
• Create guidelines for the brand to the retention of the company image. 
• Get inspired by color. Look at your competitions colour palette and try to find out what makes theirs look so sweet. Reflect on how you are different from your competitors, and what you can take away from their choice of colour.