The importance of digital strategy. A digital marketing plan is the basic tool of your business. Focusing on a specific audience and identifying the needs, interests, and pain points of that audience will help you develop a more effective plan to achieve your marketing goals.
At a high level, digital marketing refers to advertising through digital channels such as search engines, websites, social media, emails, and mobile applications. By using these online media channels, digital marketing is a way for companies to recognize products, services, and brands. Consumers rely heavily on digital media to research products. For example, Think with Google marketing insights found that 48% of consumers initiate queries on search engines, while 33% of consumers search for brand websites and 26% of consumers search for mobile applications.
Digital technologies and media include:
- Company websites
- Mobile apps
- Social media company pages
- Search Engines
- Email and automation
- Digital Partnerships with other digital companies
Digital marketing for beginners
From talking to companies, I find the creation of digital plans often occurs in two stages.
First, create a separate digital marketing plan. By presenting opportunities and problems, is very useful for reaching agreements and purchases. At this stage, you can plan your path by setting specific goals and strategies for digitization.
Secondly, digitization is integrated into the marketing strategy, it is a core activity, "normal operation". However, it does not guarantee separate plans, except for tactics. This is the most effective stage of your comprehensive omnichannel marketing. This is the goal and we can help you achieve it.
Digital marketing in 2021
In 2021, marketers will need to personalize customer communication and experience based on customer preferences, interests, and behaviors. One way to create engaging, personalized communications without hiring dozens of copywriters and designers is to use machine learning. Digital marketing is perfect for anyone who excels in both areas. If you like creating videos or charts for social media, but you also like to look at complex strategies, charts, and graphs and measure the success of your efforts, then this may be your profession.