The Evolution of Digital Marketing & How it Helps to Grow Your
Business
Evolution of digital marketing? Does it have something to do with you? Well…
Even if digital marketing and its history has nothing to do with you, the evolution of digital marketing and how
it helps to grow your business surely does! Now you’re curious! Digital marketing! It might be one of the
most heard and repeated term nowadays Right! I know that. And it’s true. Digital marketing has
become a pivotal term for all the businesses across the globe. And it is something inevitable in this era. So
not lagging more, let’s check the evolution of digital marketing and how digital marketing helps to grow
your business. Before that, let me give you an introduction on digital marketing.
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Table of Contents
What is digital marketing?
Types of Digital Marketing
The 5 D's of Digital Marketing
Benefits of digital marketing
Evolution & History of Digital
Marketing
Evolution of Digital Marketing - The
Timeline
The 5 Key turning points on evolution of digital
marketing
Current State of Digital Marketing
Why Digital Marketing Can Help You
Grow Your Business
Conclusion
What is digital marketing?
Digital marketing is often referred to as internet marketing, web marketing or
online marketing. The names say it all! Yes digital digital marketing definition in simple words is doing
marketing of any kind of products or services via online or internet. The importance of digital marketing in
this digital marketing is inevitable as the world is embracing it more and more
Digital Marketing Types
There are many kinds of digital marketing types that have different categories as
well as subcategories. It is broadly divided into the following categories:
⦁ Search Engine Optimization or SEO
⦁ Pay Per Click ads or PPC
⦁ Social Media Marketing or SMM
⦁ Content Marketing
⦁ Email Marketing
⦁ Mobile Marketing
⦁ Marketing Analytics
What are the 5 Ds of Digital Marketing?
⦁ Digital Devices - desktops, smartphones,
smart TVs, wearable devices, tablets, laptops, gaming devices.
⦁ Digital Platforms - social media platforms,
websites, search engines.
⦁ Digital Media - online ads, social media
marketing, SMS, email marketing
⦁ Digital Data - apps, contact forms,
surveys
⦁ Digital Technology Artificial Intelligence
virtual reality and Augmented Reality
The benefits of digital marketing
There are several benefits of digital marketing. Role of digital marketing in the new
digital era is inevitable. Let’s take a glance at the top advantages of Digital Marketing.
#1. Global Reach
Traditional marketing is confined by geography. Creating an international marketing
campaign could be costly, difficult and time-consuming. But, modern marketing takes place via the Internet; this
means that the reach you can attain by using it is huge.The internet has changed the way marketing is done. Even
a small local company owner is able to connect with an international market with the help of an online shop.
This wouldn't be possible using traditional marketing techniques or require an amount of money. The advantages
of digital marketing over traditional marketing is huge. The internet has created numerous growth opportunities
for digital marketing impact on businesses to consider. A combination of worldwide reach as well as exposure is
an excellent chance for any company.
#2. Local Reach
While the global reach is an important benefit of digital marketing it also increases
local visibility particularly when your business is dependent on local customers. Local SEO and locally-targeted
advertisements can benefit businesses looking to attract many more people to visit their business. Imagine the
potential reach you could get to your entire community with digital marketing as opposed to the time it takes
you to print posters and hand them throughout.
#3. Lower Cost
If you are looking to market your business locally or internationally digital
marketing can provide efficient and cost-effective options. It lets even the smallest of businesses to compete
with larger corporations by implementing highly-targeted strategies. The majority strategies won't even cost you
anything at all (such as SEO, social media or Content marketing). However, not every kind that is
digitally-based marketing will be appropriate for all businesses and some might cost more than others.
Businesses can choose the right solutions that meet its specific marketing objectives. Benefits of digital
marketing for small businesses includes this cost-effective option.
#4. Easy to Learn
There are numerous things about digital marketing you must master; however, it's
relatively easy to start. It becomes more complicated based on the nature of the objectives and the scope of
campaigns. It's an issue of choosing the best method that is suitable for your company. The growth in digital
marketing is much faster.
#5. Effective Targeting
Even in the event that you don't have a specific idea of your audience, digital
marketing allows you to gather data to identify which audience is most effective for your business and tailor
your marketing strategy around the people you want to reach. There are a variety of ways of targeting your
audience, including keywords to optimize your search (SEO) or pay-per-click (PPC) as well as the demographics of
social media. The vast array of targeting options available to you ensures that each campaign is reaching the
correct audience. It also allows you to examine the behavior of your customers and adjust strategies to reflect
those shifts. The ability to comprehend the needs of customers and their changing habits quickly is a guarantee
to ensure the success of any business.
#6. Multiple Strategies
There are a variety of strategies for digital marketing that are utilized by
different kinds of businesses. For instance, a B2B business looking to increase leads from international markets
could have a completely different strategy from a B2C local clothing store. Some businesses can gain more
readily from SEO and content marketing while others could benefit from advertising campaigns that focus on
conversion. It is important to constantly examine the results and devise new strategies and strategies over
time. A properly executed digital marketing strategy is flexible and changes rapidly as the demands of the
company change.
Here are a few of the most popular kinds of digital marketing that you can select
from:
⦁ SEO-based content creation
⦁ Marketing via search engines
⦁ Socially paid ads
⦁ Marketing via video
⦁ Forum engagement
⦁ Marketing through social media
⦁ Email marketing
⦁ Local search
⦁ Remarketing
⦁ Marketing with influencers
#7. Multiple Content Types
Another major benefit that digital marketing offers is a variety of kinds of content
that can be used to promote your business online. There are a myriad of platforms, there's many different kinds
of content that you can select from to keep your branding up to date and develop successful campaigns online.
Contrary to conventional marketing methods, with digital you are able to more quickly duplicate a single piece
of content for any platform you'd like.
Here are a few of the most commonly used kinds of content you can select from:
⦁ Blogs
⦁ Podcasts
⦁ Emailers
⦁ Ebooks
⦁ Visual content
⦁ Infographics
⦁ Whitepapers
⦁ Quizzes
⦁ Social media posts
⦁ Webinars
#8. Increased Engagement
One of the main digital marketing benefits is increased engagement. Marketing
with digital technology is engaging from the beginning. Visitors can share blog posts as well as like photos or
save a video or even interact with your website by clicking on a commercial. The great thing is that each of
these actions can be tracked. This lets you create additional engaging content to boost brand recognition or
increase sales. The more you are active on the internet and build a relationship with your customers, the more
loyal you will be able to acquire. Businesses that make use of engaging and interactive formats successfully
with their online strategies can convert cold traffic into loyal customers.
#9. Analytics and Optimization
Another benefit that digital marketing has is that it analyzes the impact of
marketing campaigns using digital media in real-time. This allows you to improve future campaigns and correct
any mistakes that could be made quickly. The analysis of your digital marketing campaigns can also give you the
ability to determine the source of your traffic and be in complete control of the sales funnels.
These are the top digital marketing benefits that can make your business
successful. Now let’s know more about the digital marketing background and the marketing evolution
in digital.
Evolution & History of Digital Marketing
The term digital marketing was first used in the 1990s.The digital age began with the
advent of the internet as well as the evolution of the web 1.0 platform. This Web 1.0 platform allowed users to
access the information they were looking for however, it did not permit them to share this information
over the internet.In the beginning marketers around the world were uncertain about the online platform. They
weren't certain whether their strategies would be successful as the internet hadn't yet seen widespread
adoption. In 1993 the very first banner that could be clickable became live and, following that, HotWired bought
some banner ads to use in their marketing. This was the start of the transition into the digital age of
marketing. Due to this gradual change that year saw new technologies emerge in the marketplace of the digital
age. In the same year Yahoo came into existence.Also called "Jerry's Guide to the World Wide Web" after the
creator Jerry Yang, Yahoo received nearly 1 million visits in its first year. It triggered a wave of changes in
the field of digital marketing as companies redesign their websites to get more traffic and get rankings in
the search engines. 1996 saw the debut of several additional search engines like HotBot, LookSmart,
and Alexa.
1998 was the year that saw the emergence of Google and it led to fast digital
growth. Microsoft created MSN, the search engine and Yahoo was the first to launch Yahoo Web Search. A few years
later, the Internet bubble burst, and all smaller search engines were removed or completely destroyed leaving
room for the big players in the market. The world of digital marketing experienced its first significant rise in
2006, when the traffic from search engines was estimated to have risen to 6.4 billion in one month. Not wanting
to be out of the game, Microsoft put MSN on the back burner and launched Live Search to compete with Google and
Yahoo. After that came Web 2.0, where people were more active rather than passive users. Web 2.0 lets users
interact with each other and allows businesses too. Labels such as super information highway started to be used
to describe the internet. This led to information flow , including channels used by digital marketers- have
increased exponentially, and by 2004, online marketing and advertising in the US alone had brought in
approximately $2.9 billion.
Then, Very soon social networks started to appear. MySpace was the initial social
media site to be launched, soon followed by Facebook. A lot of companies realized that these new and exciting
sites which were popping up were opening new avenues to advertise their brands and products. This opened up new
opportunities for businesses and marked the start of the new chapter for business. With the advent of new
technology, businesses needed new strategies to market their brands and capitalize it on the social media
platform. Thus the evolution of online marketing happened.
The cookie was another significant event in the world of digital marketing.
Advertisers began looking for new methods to make use of the new technology. One method was to analyze the
typical web browsing habits and patterns of usage of users who frequent the internet to adapt marketing and
promotions to their needs. The first cookie was created to track user habits. The purpose of cookies has evolved
over time and now, cookies are programmed to give marketers many methods to gather information about users.The
products that are sold digitally are accessible to customers 24/7. The data collected from the Marketing Tech
Blog for 2014 indicate that posting on Facebook is now the most popular activity on the internet across the US.
A typical American spends 37 minutes per day using social media. 99percent of digital marketers utilize Facebook
to promote their products and market their products. 97% of them utilize Twitter 69% make use of Pinterest as
well as 59% of users use Instagram. 70 percent of B2C marketers have gotten customers via Facebook. 67 percent
of Twitter users are much more likely to purchase from brands that have a presence on Twitter. 83.8 percent of
the top brands are represented on Pinterest. Three of the top social media websites used by marketers include
LinkedIn, Twitter, and Facebook.
The market for digital products is constantly changing. The digital marketing
professionals must find ways to adapt to the changing landscape. They must be looking out for new trends and the
evolution of newer and more efficient Search Engine Algorithms. Since nobody is able to afford to be left behind
in this competitive race.History of digital marketing in India is another subject to talk about.
Digital marketing, as any other field, is evolving by the development of new
technology. It is essential to stay up to date with new developments to stay connected to your customers as well
as to comprehend the background of the field to be able to appreciate the latest methods and strategies.
Join hands with the best digital marketing company to enhance your business to the next level.
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Let’s check about the evolution of digital marketing. We'll also discuss
forecasts for its future and what lessons we should be aware of in the future. Let's begin!
Evolution of Digital Marketing - The Timeline
Let's try to create an outline of the evolution of marketing .The digital era was
already in full swing and had begun to develop.
⦁ 1993 The first clickable
banner was launched. A website named HotWired purchased a few of them to promote the magazine and to increase
the number of subscribers. This was the beginning of the shift towards digital advertising. With the advent of
new technologies, their debut and Yahoo! having been launched, the evolution in digital advertising was fully
underway in 1994. Yahoo was able to receive more than 1 million visits in the first year of its existence which
prompted business owners and marketers to change their mindset toward marketing via digital channels. They
started to improve their websites to meet the needs of search engines.
⦁ 1994 Cookies were created
by Lou Montulli. They are tiny data packets that are generated through the server whenever you visit a website,
and then are stored onto your device. Cookies are used to connect to websites, and they monitor your activities
such as the websites you visited, as well as actions you performed. This will help businesses be aware of your
preferences, and provide you with personalized promotions.
⦁ 1996 New tools and search
engines like Alexa, LookSmart and HotBot were introduced.
⦁ 1998 This was the year when
the big daddy Google was born, MSN search engine launched by Microsoft as well as Yahoo web search was
launched.
⦁ 1999, In 1999 was one of
the most significant years in the history of marketing digitally; web 2.0 was released, which enabled
individuals to post and distribute their content instead of just consuming it. They weren't just passive
consumers, they were actively engaged participants. This set the stage for the widespread sharing of information
and social media platforms and other similar sites. Sites such as Wikipedia, Facebook and blog websites were all
born during this time.
⦁ 2000 There was a lot of
nervousness about the way computers would react to the change in date at the beginning of the millennium. It is
often called the Y2K issue. There was a crash , and several of the smaller search engines disappeared out of the
picture, opening an avenue for giants to establish their position.
⦁ 2002 A professional social
media platform known as LinkedIn was created in 2002, which helped recruiters find skilled candidates and vice
versa.
⦁ 2003, In 2003 MySpace is
the very first social media site to launch; it was later followed by Orkut and, after that, Facebook. Businesses
started to take note, and saw the potential these platforms could offer. They could reach millions of users in
just minutes or even in seconds, and at the lowest cost. Businesses began to promote their products and services
through these platforms, indicating the beginning of a brand new business era.
⦁ In 2004, within the United
States alone, the profits from advertising on the internet amounted to nearly $3 billion. Digital marketing
wasn't only established, but it made its presence felt and showed all the globe that they were in the
making.
⦁ 2005 witnessed the
beginning of YouTube, the platform for sharing videos with millions of subscribers and users today.
⦁ 2006 witnessed a massive
growth in this year's year as search engine traffic reached 6.5 billion within a single month. Microsoft has
replaced MSN and also launched Live Search, to keep up with Google as well as Yahoo. This year also saw the
introduction of Twitter and the rise of split tests in the field of marketing. Amazon reported online sales of
more than 10 million USD.
⦁ 2007 The year was 2007 when
streaming service Hulu and microblogging platform Tumblr were created.
⦁ 2008 was the year that
witnessed China becoming the nation with the highest number of internet users, surpassing the US. Music sharing
website Spotify was created in the year.
⦁ 2009. The 2009 Google
instant was released with the intention of allowing users to access immediate results from search engines
⦁ 2010 messaging application
for mobile phones, WhatsApp was launched in this year. The app now offers businesses a range of tools for
promoting their products and services using "WhatsApp Business" accounts.
⦁ 2011 The use of the web
surpassed television viewing, particularly among younger generations, and Google + and Google Panda were
introduced.
⦁ 2012 Social media marketing
budgets have increased by 64%!.
⦁ 2014 was the year that saw
the debut of Facebook messenger, as well as the launch of customized advertisements on LinkedIn and other social
media platforms. It was also the year in which mobile usage was able to surpass personal computers to browse and
shop.
⦁ 2015 This year saw the
beginning of 'wearables and predictive technologies, as well as active marketing and growth in inbound
marketing.
⦁ 2016 In this year SEO has
changed to its best and the Google Panda and Penguin 4.0 Updates happened. And also the accelerated mobile pages
(AMP) were introduced in the same year.
⦁ 2017 was the year that the
domain of video ads increased and people started to focus more on Mobile-first User Experiences and Virtual
Reality Advertising.
⦁ 2018 In this year Machine learning and marketing automation took place and
Integrating social messaging apps and a steep growth in mobile and smartphone usage happened. The SEO and
content marketing integration took place in the same year.
⦁ 2019 This year witnesses
the expansion of the Geo-Marketing that paved the way of usage of the internet unlimitedly, thus Social Media
conversions increased and Email Marketing Get Personal.
⦁ 2020 This year witnesses
the pandemic Covid-19 that led to the great growth of the digital era and The Digital Economy is
accelerated in this year. This year taught us people can work from anywhere. Work from home was introduced this
year.
⦁ 2021 In this year Metaverse
was launched by facebook. Metaverse is a broad concept of how we interact online.
⦁ 2022 The rise in the use of
mobile devices globally has contributed to the growth of ecommerce and still digital marketing is evolving and
constantly growing.
The growth of digital marketing was quicker and powerful. It becomes pivotal. From
this you would have understood why digital marketing is important nowadays. Also read how ecommerce website evolves with their clients.
5 Key turning points on evolution of digital marketing
In the wake of a discussion on the current situation of digital marketing, we'll now
look at how it's developed over time by highlighting some of the significant milestones in its time.
1. Search Engines Come Into Play
The World Wide Web was launched in 1991, but it didn't really make an impact until
the very first very well-known internet browser Netscape was able to make its appearance in 1994. A lot of
people started using the internet, and when this occurred the search engines like Google were also introduced
between the late 1990s and the early 2000s.
Search engines function by crawling websites and then storing them to be later
retrieved based on the keywords that are used in search terms. This has resulted in what's commonly referred to
as Search Engine Marketing (SEM) which is the process of promoting blogs and websites to increase their exposure
using strategies like search engine Optimization (SEO) as well as paid advertisements.
2. The Social Media Revolution
The World Wide Web was initially intended to be a collaborative place to share
information. It is likely that you bet that it has evolved into far more than this. Social media platforms like
Facebook, Twitter and many others have enabled not only to share information as well as to make connections with
people.
Businesses can also reach a global audience. For this, businesses can make use of
paid advertisements that are targeted at general or specific audience segments, and collaborate with influencers
to promote products to their followers and much more.
Facebook, for instance, was founded in 2004 and grew to an average user count of one
million users by the end of the year. In 2007, the platform began its self-service platform for advertising as
and business pages, thereby increasing the total ad revenue up to $750 million. Other platforms have followed
suit and have provided a platform for companies to reach out to their customers.
3. Mobile-First Marketing
The Google's Accelerated Mobile Pages (AMP) project has created the need to ensure
that SEO optimization is available for mobile-friendly websites. This project aims at increasing the speed of
loading pages on mobile devices like tablets and smartphones. It also considers other factors like the User
Experience (UX).
This is particularly important due to the latest statistics regarding mobile phone
usage. In 2019 52.2 percent of all internet traffic was generated by mobile phones, in contrast to 16.2 per cent
in the year 2013. But it's important to remember that this is only information for mobile phones and not
tablets.
The growing use of mobile devices along with the AMP initiative has led to the need
to ensure that advertising campaigns aren't just accessible to larger devices and can be seen without noticeable
performance or visual distinctions on smaller screens too.
4. Consumer Data and Targeted Campaigns
Another significant moment in the growth of digital marketing has been the dependence
on data to design customized marketing programs. The Customer Relationship Management (CRM) for instance is a
process in business that allows brands to build lasting relationships with their customers by utilizing
data-driven marketing strategies.
CRM tools allow you to perform iteratively on the basis of information that comes
from analytics on performance. This makes it possible to determine your customers' purchasing patterns, define
further your target market, and boost the overall satisfaction of customers.
The ability to predict customer behavior is especially crucial because marketing
strategies are always changing due to technology and other aspects. Utilizing CRM methods like regression and
statistical analysis, it is possible to detect any changes in consumer behavior.
It also allows the development of more effective business impact models that are
capable of accurate measurement of the effectiveness of marketing.
5. Voice Search and Interactive Content
A key goal for brands is to improve the engagement of customers and create an
atmosphere of belonging and community. This has led to quality and engaging content like games, social media
contests, full-screen experience in apps, and much more. These do not just draw audiences but help keep their
attention for the long term.
However the use of voice search has become one of the top marketing trends, offering
an entirely new method of conducting searches and also to promote businesses. It also can draw more users since
its results typically have a high probability of being very relevant in the initial attempt.
The Current State of Digital Marketing
Digital marketing is the process of advertising products and services on the
internet. Like other forms of marketing, its purpose is to increase awareness of your brand and your products in
the general public.
Before the advent of online marketing, companies were primarily based on offline
strategies. This included methods like billboards, television and radio advertisements, newspapers direct mail,
phone calls, postcards, catalogs and postcards brochures and other print materials, and so on.
Even in the present, with numerous companies trying to reach as many potential
customers as possible, a few of these old-fashioned marketing tools remain effective. The older segments of a
brand's customer base For instance, they may prefer reading newspaper articles in physical form as opposed to
their soft-copy counterparts. Radio marketing isn't over.
One major difference between these two types is the reach they provide. Newspaper or
radio ads could be effective in advertising to local audiences. If you're trying to expand your reach using
digital strategies, they're the best choice. They're also more affordable than their traditional
counterparts.
Digital marketing is possible via tweets, videos and podcasts, emails, blog posts,
Pay-Per Click (PPC) advertising and many more. To demonstrate the scope in digital advertising, we have 3.5
billion people who use social media and almost half of the world's population!
In addition, it's becoming more difficult to sell to the younger generation. It takes
some convincing for them to be convinced to buy. Your digital marketing campaigns will aid in reaching and
selling to them over the long term. Digital media offer an opportunity to keep in touch with your target
audience and create connections with them.
As technology advances, businesses must adapt. technologies, companies have to adopt
a variety of steps to keep up with the changing trends.
The traditional brick-and-mortar shops have slowly moved towards online marketing, or
have begun to invest more into their marketing strategies and focusing upon digital marketing strategies. The
modern digital marketing options focus on capturing the fast-growing and lucrative online market.
The process of attracting online users will establish whether a company is
flourishing and profitable or been unsuccessful.
In the realm of online marketing by using various tools for digital marketing and
methods businesses will be able to put up the competition and witness an increase in sales.
A growing and emerging business could benefit from having an online presence. A
presence on the internet gives businesses the chance to compete, sustain and expand.
Below are some of the reasons how digital marketing can help grow your
business:
1. Expanding geographical reach and a wider reach
Expanding your company to a new geographic region with traditional marketing
strategies can be an exhausting and time-consuming job.
Utilizing the right digital marketing plans you can effortlessly expand their
business into new regions and new locales without any hurdles on the way. Digital marketing campaigns are set
quickly and within a short time. They are also extremely adaptable and allow you to target the right audience
without any problems.
2. The creation of a brand name
If a company is able to fulfill their promises to their intended audience this plays
a crucial role in establishing the reputation of their brand. This helps in earning the trust of consumers. to
build stronger and better relationships with consumers.
As per Safari SEO Agency the brand's awareness is among the most powerful (and often
overlooked) aspects of an effective advertising campaign. Happy and satisfied customers are bound to share their
happy experiences with their peers which can open opportunities in new markets and arenas for the
company.
If your business is big or small, digital media marketing solutions will assist every
company to establish an enduring and reliable brand name. With a distinctive logo as well as a tagline, or
slogan can assist your company to create a consistent and reliable image.
3. Cost-effective
Small and medium-sized businesses do not have the capital to invest in various
avenues of marketing. TV advertisements are expensive as are the cost of billboards as well as print
advertisements.
Every business doesn't have the resources to invest in marketing their businesses.
This is why Digital advertisements play a significant part. Digital marketing strategies are not a huge
requirement for investment and they can connect with a wider public at a cheaper cost.
Digital Media Marketing solutions offer businesses more efficient and cost-effective
marketing channels that are more efficient in communicating by converting a huge number of potential
customers.
4. More revenue
A well-designed digital marketing strategy will result in higher conversion rates.
This eventually assists the business in earning more money.
Digital marketing strategies aid in generating a higher amount of profits compared to
various traditional channels for marketing.
According to Google businesses that have integrated digital marketing strategies have
2.8 times more income growth expectations. Companies that employ digital marketing benefit from 3.3 times the
chance of growing their workforce as well as the size of their business.
5. Improved ROI
As previously mentioned, successful digital marketing strategies can enhance the
brand's value and revenue. In addition, they aid in creating an Improved ROI when in comparison with traditional
methods of marketing. Digital marketing strategies are easy to track and allow you to evaluate the real results
of your effect on your target public.
The most important aspect of a successful digital marketing strategy is to create a
constant flow of traffic that could be converted into leads. The more traffic generated, the more rapid the
return of your investments.
6. Let's go all the way
Businesses that have an organized and clear digital marketing strategy are able to
reach out to millions of tablet and smartphone users.
Anyone who is connected to online via the Internet in any way could be a potential
customer for your company. According to the available data more than 75 percent of Google Chrome users now have
access to the Internet through mobile devices.
If you don't have a digital marketing strategy and your business is lagging the
opportunity to profit from this huge market. Experts in SEO at Woxro forecast that the smartphone Internet
market will expand quickly in the coming years and, with an online marketing strategy it is no longer necessary
to be waiting to get into this market or another. As long as you've got an online store and international
shipping, you are able to offer your services to customers anywhere they are.
12 Reasons Why Digital Marketing Can Help You Grow Your
Business
With the evolution and change of technology, small and medium enterprises are doing
all they can to keep pace with the latest technology, and this can be said to be the case for humanity as a
whole. The importance of digital marketing for the success of a business thus becomes huge. Brick and mortar
businesses are either converting their model of business to an online model, or enhancing their existing
marketing strategies with digital strategies, in order to take advantage of a rapidly increasing and highly
profitable online market.
Because it is the process of attracting specific audiences online that makes an
important difference in a growing business and failing. Even if you get a lot of visitors per day to your site,
they won't add up to anything unless they turn into results or even sales. In the new digital world in which
commerce and business is heading digitally, tools and strategies give entrepreneurs the greatest chance to
compete, survive and even grow their business.
The 12 reasons listed below will explain why digital marketing isn't only an
investment wise decision but an effective channel for marketing which can aid in the growth of your business. It
will give you the picture of the role of digital marketing and how digital marketing helps to grow your
business.
1. Digital Marketing Levels the Online Playing Field
The days are gone that business owners still believe the idea of Digital Marketing is
only for corporations and multinationals. large corporations with the adequate resources required to launch an
effective online campaign for marketing. Digital Marketing has the potential to level the playing field, giving
small and medium-sized businesses the opportunity to compete with the giants and get their fair share in
targeted customers.
Thanks to digital marketing, small businesses are now able to carry out marketing and
sales procedures that were previously restricted to big corporations. Without a call center small-sized
businesses can effectively communicate with multiple customers, and even to clients from all regions of the
globe, even in the absence of physical branches or stores in these areas.e-marketing allows an organisation to
overcome.
2. Digital Marketing is more cost-effective than traditional marketing
Smaller businesses have very few resources , and sometimes even capitalization. This
is the reason Digital Marketing provides them with an improved and more economical marketing strategy that
produces outcomes. Gartner's Digital Marketing Spend Report highlighted that 40 percent of respondents claimed
to have significant savings making use of digital marketing strategies for promotion for their goods and
services.
According to the Gartner survey 28 percent of the business owners who were surveyed
would shift their marketing budgets away to traditional channels and put them in online digital marketing tools
and strategies. HubSpot affirms this in the graph below which shows how digital marketers receive more efficient
Cost-Per-Lead (CPL) than other channels for marketing.
3. Digital Marketing Delivers Conversion
Companies that sell goods and services via the web gauge effectiveness by the
percentage of traffic coming in that is transformed into leads, customers or sales, based on the purpose of your
site. Without conversion, your website's traffic will mean nothing, and all the marketing efforts you put into
it are just wasted. That's why businesses are reorganizing their digital marketing campaigns to conversion
optimization, which is an absolute priority above all else.
There are many techniques and tools that you can employ to help your digital
marketing campaign including Search Engine Optimization and social media marketing, as well as email marketing.
Based on the chart below, taken from the HubSpot State of Inbound Marketing Report for 2013, State of Inbound
Marketing Report Three of them that create swift and efficient communication and interaction with specific
audience members will produce better-than-average results , in terms of greater conversion rates.
4. Digital Marketing Helps Generate Better Revenues
Increased conversion rates resulting from efficient digital marketing strategies will
provide a variety of lucrative advantages for both your business and you through better and greater profits.
Google proves this with an investigation conducted with IPSOS Hong Kong, claiming 2.8 times higher revenue
growth for businesses that use digital marketing strategies than those who don't.
With higher expectations for revenue growth small and medium-sized enterprises
employing digital marketing methods will stand 3.3 times more chance of increasing their workforce as well as
their company - opening the doors to more, bigger and more extensive markets locally and internationally.
Google's Asia-Pacific Director of SME Kevin O'Kane describes the Internet as a rocket fuel to growth for medium
and small companies.
5. Digital Marketing facilitates interaction with a specific audience
One of the main reasons digital marketing is becoming the dominant marketing channel
is the capability for Internet advertising tools and marketing software to communicate with specific audiences
in real-time. Engagement of any kind is what your clients expect to experience when they interact with your
business or brand.
Engaging your customers and providing them with appropriate engagement points can
provide you with a better understanding of what your intended audience would like to hear. This important
information will help guide you in the right direction to take the correct sequence of actions to offer your
customers an enhanced experience and build strong relationships with them and earn their trust and loyalty,
which you'll require when your business starts to expand.
6. Digital Marketing Caters to the Mobile Consumer
Absolutely, mobile internet will undoubtedly be the next wave in information
distribution and communication channels that will be triggered by the rapid expansion of tablets, smartphones
and other internet-connected devices. These devices are now an integral aspect of American daily life, with
nearly 91% of the adult citizens living in America. The United States always has their devices in reach.
It is now the perfect moment to launch digital marketing campaigns geared towards
consumers who are mobile, opening the way for them to greater growth and faster expansion. Mobile phones have
changed from being merely a substitute for desktop computers and laptops to something that influences their
buying decisions, as proven by a different report from eMarketer.
7. Digital Marketing Builds Brand Reputation
The strength of digital marketing is in its capacity to draw specific visitors. The
people who are interested in your content are probably already interested in learning more about your company
products or services and could be interested enough to buy the products or services you offer. Being able to
deliver on what you said can help you build relationships with your intended audience as they become paying
customers who will come back and visit your website regularly and on a continuous regular basis.
This is beneficial to your reputation as satisfied customers will likely refer to
others about their impressions of your company, product or service. Your brand's reputation will be able to
spread as expected and open up new avenues of opportunities to reach larger markets and achieve business
growth.
8. Digital Marketing Provides better ROI for your marketing investment
With better revenue and better brand recognition, Digital Marketing can provide more
ROI (ROI) over traditional marketing channels and media. In the case of traditional media, the cost is too
expensive for small and medium-sized businesses to make use of and the outcomes are a bit hazy and difficult to
gauge.
Digital Marketing, on its own, can be monitored and tracked, with the results being
immediately visible and measured when the targeted audience provides contact information and signs up for an
online newsletter or training program or purchase. The most important thing to be successful in Digital
marketing, however, is to create a consistent circulation of relevant traffic, which then can be converted into
leads and sales. The more you can generate this type of traffic, the quicker you will see the ROI you've
earned.
9. Digital Marketing Earns People's Trust
Digital Marketing is a part of the current trend in online advertising which focuses
on the social media signals that result from direct and more personalized interactions between a brand or
business with their targeted customers. The Nielsen Global Online Consumer Survey that included 25 000 consumers
who came from at least 50 countries 90% of respondents said they'd be more confident in the information
regarding a specific brand product or service if they were able to get the information from someone they
know.
Digital Marketing relies on social media signals, as well as social reviews and proof
from actual customers who have bought, joined or used an item or service that is marketed by a specific company
or brand. The more trustworthy these social signals are, the better the amount of trust it is able to create
from specific audiences - the majority of them prospective customers.
10. Digital Marketing Entices People to Take Favorable Action
Social signals and reviews aid in gaining trust from specific groups, Digital
Marketing makes use of efficient strategies to draw people into taking an action that your company or brand
wishes to encourage them to take. The conversion to sales or leads is still initiated and is under complete
control of the website user. They do not have to convert, but digital marketers are able to utilize creative and
inventive methods to encourage conversion by using Calls-To-Action.
Calls-To-Action outlines what your website users should do next - be it sign up, to
like or download something, contact or purchase - specific actions that can entice them to take an action.
Innovative designs, buttons, and text are optimized in accordance with colors, copy and graphics as well as
their position on the page in order to get the highest results of creating positive actions.
11. Digital Marketing Makes You Ready for the Internet of Things
"Internet of Things" or the "Internet for Things" is an interconnected global network
of devices, including smartphones, tablets, gadgets, appliances, and more - that communicate with one another
via the Internet. It sounds like something out of the pages of a Sci-Fi thriller however, this is the reality of
the scenario that the estimated 24 billion gadgets in 2020 will be heading towards. Digital Marketing will
prepare your business for this future as an interconnected system that will be a part of every aspect of life.
The survival of your business in the age of "Internet of Things" means being part of this interconnected grid ,
giving the opportunity to connect with targeted groups that are part of this grid.
12. Digital Marketing Ensures Business Survival Online
It's common for brick and mortar businesses to have visitors enter their stores,
browsing and examining products, only to go out without purchasing any items. A variety of customers like this
come and go and a small number will actually purchase something and, if they're satisfied, return to purchase
more at another date. If you have less of the latter, as well as a larger few eventually, your brick-and mortar
business will be gone.
The Wrap- Up
The digital marketing industry has experienced a number of changes since its
inception a few decades ago. It's an ever-changing one that is constantly changing. I believe you got an idea on
the evolution of digital marketing and the importance of digital marketing for the success of a business and
digital marketing impact on business from this article.
Digital marketing professionals must be capable and willing to stay on top of the
changing times, keeping an eye out for new tools and trends as well as adjustments to algorithms for search
engines and more. They cannot take the risk of being caught unprepared.
Woxro is one of the leading website
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