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Is Rebranding for your business worth it?

Is Rebranding for your business worth it?

18 Nov 2021

How to successfully rebrand your business




How to successfully rebrand your business?


Is rebranding for your business worth it?


Well…We all love makeovers. Aren’t we? We love to see huge transformations. We really enjoy these things. So do your customers!.


Yep. That's what I'm saying. People always tend to follow new things. They love trends. Still in doubt? Just Google the rebranded brands. You can see the big ass brands including MC Donald’s in those rebranded lists. Hope your doubts are cleared. Yes, rebranding is much worth it!


So let’s check out how to successfully rebrand your business. But before that,

Let’s take a glance at the advantages of rebranding:


• Improves your reputation

• Helps to rank higher on search engines

• Become easy to maintain


How to successfully rebrand your business with  Woxro’s Rebrand Designing Process

Rebranding-design-process


We know no two businesses are the same in their approach, but every business has those core basic things. Relaunching a brand is never easy. We, Woxro, always begin from the basics. If there is no well base, nothing's gonna stay longer. We know exactly  how to successfully rebrand your business.


RESEARCH



This is the core element of the rebranding process we use at Woxro. Without a thorough understanding of your business, we won't be able to produce work that is fully representative of you. We dive deep into the industry you operate in, looking at your competition and determining the things that differentiate you. 


We know exactly what to consider when rebranding your company. We check out:


➤ ‘What is your business type?’

➤ ‘Who are your buyer personas?’ 

➤ ‘What are your competitors doing differently?’

➤ ‘Are there any opportunities we can lift up to here?’

➤ ‘What are your most distinctive points?’


Then, we can use this information to guide the plan forward, making sure your brand stands out from other businesses offering the same solution or product. In the case of your clients. We check out 


➤ ‘Where are your customers?’

➤ ‘How do they get access to your service or product?’

➤ ‘What are their access methods to your service or product?’

➤ ‘What are their interests?’


Dig into the market you want to target and develop your ideal customer persona. This will outline all you need to know about your customers, such as their age, job position, hobbies, challenges as well as their fears, favorite brands, and much more.It examines the person you want your ideal customer to be, in order to ensure that any efforts to rebrand are focused and strategic. 



We also examine the visuals you have chosen and then decide which ones work and which don't.



Maybe one of your styles was popular in the past but is no longer serving a need. We analyze and reflect on these images while referring to your brand rebranding strategy. 



With every aspect of a brand rebrand, it is always a reference to the strategy you have in place. All of your content, including your images, should convey the message you wish to convey to your clients. 



If you're changing your message the visuals have to be updated too. The data we collect during the research process determines how you'll move your project going forward. It is the foundation of all rebranding ideas to make sure they're in line with the goals you're trying to achieve. That’s why we say we know how to successfully rebrand your business.


Woxro's Rebranding Strategies and Identity Design



Every good brand has a solid strategy for branding. This is crucial in the process of redesigning your strategy for branding to establish new goals and goals.



If you're guiding the business in a new direction then your brand's strategy will be your starting point. It assists you in getting to the place you want to be and ensures that every party is all on the same page.



When you work with an agency, this is inevitable since everyone needs to be aware of the same plan of action. From visuals to messages, then to content, it establishes the overall direction and helps keep your project on the right track. Take it as your primary source for rebranding.




At Woxro, we can't emphasize enough how important this is to make sure your project is right. When we work on rebranding, we take care of every element of the rebranding process.


 


This includes:


● Your customer persona - As we've already dug into who your ideal customer is, we can easily position your marketing strategy and branding around their needs. If you don't know who your client is, how do you best serve them in the most effective way?


● Research on competitors - Discover what your competition is up to and whether there are possible gaps you could fill.

Brand positioning- Branding positioning is how you are perceived on the market and determines how your customers view your brand. Are you a luxury or top-quality brand? What is your position in relation to your competition?


● Brand story - What message are you trying to communicate to your customers? The story of your brand is the message and your brand conveys. So the customers must be able to comprehend your brand's message and feel a connection to your brand.


● Brand values - What you are able to believe as a brand that differentiates you from the rest of your competitors.


● Your brand mission - Your brand mission can help you figure out where you want to be and the best way to achieve it.


● Touchpoints for branding - How will users connect or interact with the brand? Touchpoints are any place where users come in contact with your brand, whether via your website, social media, or blogs.


● Brand messaging - This is how you communicate your story, values, and brand's story to the world. It differentiates you from the rest of the brands and makes you stand out.



The tone of voice refers to the way you speak to customers. You must determine how you want the people to perceive your brand. Are you conversational, corporate, or informational?



 


After we have formulated your rebranding plan, we focus on improving the appearance of your brand. This is how people perceive your brand prior to going through any of your content.


Visuals are essential since they are easy to digest. If your company's brand has striking visuals, you'll be noticed by all since they can identify the colors and designs which are unique to your brand. It's an extremely effective branding tool that should not ever be underestimated. Our design team is experts at making your brand pop. 


We know the significance of creating a strong unique brand identity. We know the importance of rebranding.


Rebrand your brand with the best rebranding company in Kerala.

 



Thejus Mohan
 by Thejus Mohan

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