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Is Rebranding for your business worth it?

Is Rebranding for your business worth it?

18 Nov 2021

Is rebranding for your business worth it? Well…We all love makeovers. Ain’t we? We love to see huge transformations. We really enjoy these things. So do your customers!.

Yep. That's what I'm saying. People always tend to follow new things. They love trends. Still in doubt? Just Google the rebranded brands. You can see the big ass brands including MC Donald’s in those rebranded lists. Hope your doubts are cleared. Yes, rebranding is much worth it!

Let’s take a glance at the merits of rebranding:


  1. Improves your reputation
  2. Helps to rank higher on search engines
  3. Become easy to maintain


Woxro’s Rebrand Designing Process

We know no two businesses are the same in their approach, but every business has those core basic things. We, Woxro, always begin from the basics. If there is no well base, nothing's gonna stay longer. 

  • RESEARCH

 This is the core element of the rebranding process we use at Woxro. Without a thorough understanding of your business, we won't be able to produce work that is fully representative of you. We dive deep into the industry you operate in, looking at your competition and determining the things that differentiate you. We check out:‘What is your business type?’ ‘Who are your buyer personas’‘Whatareyour competitors doing differently?’‘Are there any opportunities we can lift up to here?’‘What are your most distinctive points?’Then, we can use this information to guide the plan forward, making sure your brand stands out from other businesses offering the same solution or product. In the case of your clients. We check out Where are your customers?

How do they get access to your service or product?


What are their access methods to your service or product?‘What are their interests?’ dig into the market you want to target and develop your ideal customer persona. This will outline all you need to know about your customers, such as their age, job position, hobbies, challenges as well as their fears, favorite brands, and much more.It examines the person you want your ideal customer to be, in order to ensure that any efforts to rebrand are focused and strategic. We also examine the visuals you have chosen and then decide which ones work and which don't.


Maybe one of your styles was popular in the past but is no longer serving a need. We analyze and reflect on these images while referring to your brand rebranding strategy. With every aspect of a brand rebrand, it is always a reference to the strategy you have in place. All of your content, including your images, should convey the message you wish to convey to your clients. If you're changing your message the visuals have to be updated too. The data we collect during the research process determines how you'll move your project going forward. It is the foundation of all ideas to make sure they're in line with the goals you're trying to achieve.

 

  • WOXRO’S REBRANDING STRATEGY AND IDENTITY DESIGN


Every good brand has a solid strategy for branding brand. This is crucial in the process of redesigning your strategy for branding to establish new goals and goals. If you're guiding the business in a new direction then your brand's strategy will be your starting point. It assists you in getting to the place you want to be and ensures that every party is all on the same page. When you work with an agency, this is inevitable since everyone needs to be aware of the same plan of action. From visuals to messages, then to content, it establishes the overall direction and helps keep your project on the right track. Take it as your primary source for rebranding.


At Woxro, we can't emphasize enough how important this is to make sure your project is right. When we work on rebranding, we take care of every element of the rebranding process.

 

This includes:

  • Your customer persona - As we've already dug into who your ideal customer is, we can easily position your marketing strategy and branding around their needs. If you don't know who your client is, how do you best serve them in the most effective way?
  • Research on competitors - Discover what your competition is up to and whether there are possible gaps you could fill.
  • Brand positioning- Branding positioning is how you are perceived on the market and determines how your customers view your brand. Are you a luxury or top-quality brand? What is your position in relation to your competition?
  • Brand story - What message are you trying to communicate to your customers? The story of your brand is the message and your brand conveys. So the customers must be able to comprehend your brand's message and feel a connection to your brand.
  • Brand values - What you are able to believe as a brand that differentiates you from the rest of your competitors.
  • Your brand mission - Your brand mission can help you figure out where you want to be and the best way to achieve it.
  • Touchpoints for branding - How will users connect or interact with the brand? Touchpoints are any place where users come in contact with your brand, whether via your website, social media, or blogs.
  • Brand messaging - This is how you communicate your story, values, and brand's story to the world. It differentiates you from the rest of the brands and makes you stand out.
  • The tone of voice refers to the way you speak to customers. You must determine how you want the people to perceive your brand. Are you conversational, corporate, or informational?


 

After we have formulated your rebranding plan, we focus on improving the appearance of your brand. This is how people perceive your brand prior to going through any of your content.

Visuals are essential since they are easy to digest. If your company's brand has striking visuals, you'll be noticed by all since they can identify the colors and designs which are unique to your brand. It's an extremely effective branding tool that should not ever be underestimated. Our design team is experts at making your brand pop. 

We know the significance of creating a strong unique brand identity.

 

Woxro’s Rebranding Design Services Includes:

  • logo design- A logo is the face of your business or brand. It is often the first thing that people notice and, as a visual one, it must be easily identifiable and understandable.
  • Color Palette- It is what binds everything. The color palette you choose should be consistent throughout as it ensures that your rebrand stays in line with your brand.
  • Typography- Typography is essential to the messages you're trying to convey to your customers. The use of unique typography can make your brand unique.
  • Brand imagery/ Icons- As it is the visual appearance of your brand. It must convey the right messages to your target audience.
  • Stationery and promotional material- All marketing collateral must reflect your brand's rebranding and a new identity. This includes flyers, business cards, and brochures for products.
  • Brand guidelines- The foundation of any Rebrand. These guidelines will guide the rebranding process and will ensure the overall look, as well as the feeling business, is preserved.
  • Design of your website- It is the online face of your company. Your website's design should be appealing and it must convey your brand's message to your target audience.


 

In every stage of our rebranding process, we encourage clients to be active participants, sharing ideas that will drive the project forward.

 

  • REVISIONS AND REVIEW


When you embark on a rebranding endeavor it is inevitable that things will alter in the way. It's normal and gives you an opportunity to look at the current designs and decide what could be improved.

There will always be minor tweaks to be done here and there, and we're incredibly passionate about creating the most effective branding for your needs. As with any other step in the procedure, we're looking forward to your feedback and comments. If that you aren't happy about or think could be improved upon, we are all ears. We're here to hear from you and respond. As standard, we construct the time to review projects as part of any rebranding procedure. It's an exciting experience when you experience your visions and ideas becoming reality. life. As part of our evaluation, we take a look at any additional information you might require to aid your venture. We'll assist you in planning according to those requirements to make sure you have everything you require for your launch.

For launching, let's look at the next phase of the Woxro branding process.

 

  • DELIVERY AND LAUNCH


After all, revisions are approved and you're satisfied then it's time to present the project. With each client, we create various files, including colors for web, printing formats, as well as web formats to describe the differences between each. We understand that our clients might not be familiar with the process, therefore we take the time to explain each step of the procedure. Particularly, if you've never had a relationship with a branding company before, this process will be a completely new experience for you.


It is important to know how each file should be used to ensure that your 'rebranding' is a success. There are a variety of methods to make sure your company name sets out in the market in order to make yourself a trustworthy brand. This is crucial in a rebranding campaign in which customers are already familiar with your brand as something different. When you change your brand's identity it is essential to inform your customers about the new direction you're taking and what it means for your company. From huge launch parties to smaller gatherings, digital channels, we've assisted our clients with a variety of launch events. We are aware of what is required to get noticed and we know how to ensure that your brand is seen as serious. We will work with you to design an effective launch that fulfills your goals and gets noticed by the right people. With every launch, you must maximize the impact of your rebranding and catch the attention of people. You've invested time, money, and effort in your rebranding strategy, so don't just let it go unnoticed!

 

Rebranding is an exciting process. At Woxro, we love to make a huge impact on the businesses like the “butterfly transformation”. Believe us. We’ve done this before. We’ve worked on lots of rebranding projects, each requiring something different.

  

Aparna M
 by Aparna M

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