In your industry, all competitors want to be the first search result when customers search for important terms. How Google ranks these results can be mysterious, but search engine optimization (SEO) experts have found some ways to improve Google rankings. Google algorithms are constantly changing, so it is important to be aware of ways to improve Google rankings in 2020. Location means everything for your business, and one of the most prime locations is where your website ranks on Google. Higher positioning in Google search results (for the right keyword phrases) means more visibility for your business or brand. More visibility means you can drive more traffic to your website. But your competitors know this as well. If you’re having trouble outranking them on Google, you might need to change your search engine optimization (SEO) practices.