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How E-commerce Websites Evolves With Their Clients

How E-commerce Websites Evolves With Their Clients

02 Dec 2021

How E-commerce Websites Evolves With Their Clients



How eCommerce websites evolve with their clients! 


It is said that if you don’t have an online presence, You’re dead. 


Wait! So is online presence inevitable? 


Absolutely. Just look around yourself. 


You can see several businesses out here with online lives. And the amazing point is they are going successfully. 


Let me tell you, The world is rigorously moving digital. This is the era of digital, and without any doubt, the upcoming era is digital too.


And the smart people just took the opportunities. Thus eCommerce was born. But many would have this doubt: What is the future of eCommerce?. 



The industry of e-commerce is always changing, and this year is no more or less than the previous. More than ever, retailers are developing or enhancing their online businesses to cater to customers exactly where they are.


Since everything in e-commerce businesses is evolving, we narrowed it to the top trends that will impact businesses over the next few months and the next few years. 


For successful e-commerce, you need to have an online presence. This is known as a website. Just think about the successful e-commerce businesses or companies. 


What do they have in common? Their modern eCommerce site design is spot on and optimized to increase conversion rates. And here’s how you, too, can join the increasing number of retailers who regularly beat their annual e-commerce goals. 


So let us help you to know how eCommerce websites evolve with their clients and how to create eCommerce websites that evolve with clients.



How to build a user-friendly ecommerce website 




Let’s check out the requirements needed to build an Ecommerce Website that evolves with clients attractively.


Nation retail operations, or even side-projects, whatever kind of site you’re planning to develop, the first thing you require is an online platform that can assist you in building the most effective e-commerce store.


A platform for e-commerce is a software application that allows you to create an online store and oversee its sales, marketing, and operational aspects. There are three main kinds of platforms for e-commerce that are available in the market:


  • Open-source.
  • SaaS.
  • Headless commerce.

  • requirements-needed-to-build-an+Ecommerce-Website


    Each one of them comes with the tools needed to create an online store. This includes page builders, checkout pages and payment gateway integrations, and many more. The distinction between these e-commerce platforms lies in the level of:


  • Customization.
  • Performance.
  • Built-in feature set.

    SaaS platforms offer an out-of-the-box eCommerce store design experience. You can build your store with a drag-and-drop editor that can be completed in a few hours. 


    However, there is a limitation on customization and the inability to add specific features. Open source platforms are similar to a black canvas that can be transformed into any type of e-commerce website when given enough time and effort. 


    If you are, however, creating everything entirely from scratch. This means you have a coder and designer on the call.


    You can choose between headless commerce or Open SaaS platforms, SaaS platforms like Shopify (which does provide an option for headless commerce; however it has a rigid API call-per-second limits), SaaS website builders such as Squarespace and Wix, and also open-source platforms such as Magento (doesn’t include an integrated themes editor) and WooCommerce (technically an e-commerce plugin). 


    Ecommerce solutions like these don’t limit the design options of your website so that you can build stunning and distinctive websites. It’s not necessary to create core commerce functions from scratch. You can also contact the best ecommerce development company.


    No matter what store builder you decide to begin with, be sure the one you choose is equipped with the following attributes. So that’s how you build a user-friendly ecommerce website. 



    #1. Mobile responsive


    When 46% of customers complete their entire buying procedure (from researching to buying) using smartphones, you’ll miss many sales if you’re not mobile-friendly. A responsive eCommerce platform will ensure that customers from all kinds of devices can enjoy the same browsing experience on your site without any restrictions on design.



    #2. Opportunities for customization.


    “Beauty” is an extremely subjective concept. However, when it pertains to the web, “good looks” usually refers to a user-friendly layout, visually pleasing iconography and typography, sharp visuals, and other design elements on the site that set your store apart from other stores. If your online store does not have customization options and gorgeous templates that are ready to use, you’re stuck in using the same template like hundreds of other stores without much room to demonstrate the difference your brand makes.




    #3. Easy-to-follow site navigation.



    Navigation is a broad term that covers all UI elements that users may utilize to access specific pages on your website. This includes header navigation menus, product category pages, filters, on-site search, and the footer. If your eCommerce platform limits the ability to create customized navigation paths, you’ll wind up having a dysfunctional website that only a few people want to use, and consequently, your conversion rates will be impacted because of it.



    #4. Unique user experience.



    In the end, delight prompts customers to make their purchases and browse for more. What triggers that feeling of joy and elevates the branding to the next level? The most powerful tools for marketing will not help if your website does not leave them satisfied.



    The user experience is well thought-out (UX).



    UX is a crucial element in ensuring that your site isn’t just functional but also secure, user-friendly, and simple to navigate. These elements increase the pleasure of using it and can make good things occur. Consider higher conversions, repeated purchases, glowing reviews, and recommendations from word-of-mouth. Therefore, you shouldn’t read this article in a hurry.


    How can you tell whether your eCommerce platform is user-friendly? Take a look at some eCommerce websites that are built on the chosen platform. Specifically:


    Examine the fundamental UI elements. Explore the site to determine how you feel about navigation, find the layouts whether they are efficient and aspects of designs are clear and appealing or not.

    Scrutinize the possibilities for customization. The more aspects you can tweak - the more distinctive UX you’ll be able to develop as your operation scale. Remember that what appears to be an appropriate starter’ strategy for a small business can turn into a costly risk for larger operations. You should be able to move and change design elements when your priorities shift.

    Check the performance of your website. Slow pages, flaws in design elements, and slow-loading videos for products often stem from a weak CMS/CDN or hosting service provider employed by the eCommerce platform. Page load times and the overall speed of your website are good ways to improve your user experience.


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    Design Differences between B2B and B2C eCommerce Websites


    To design a highly-performing website, first, you must know who your intended audience is and how to reach them. Both B2B (B2B) and Business-to-Consumer (B2C) eCommerce websites share the same goal - to sell. But the ways to accomplish this goal differ. 


    Diving into this topic will help you to realize how eCommerce websites evolve with their clients; both b2b and b2c clients. For B2C businesses, brand recognition is the top priority.


    A well-known brand (think of this while you choose the domain name) with a strong online presence means a larger percentage of the market that can be addressed. For B2B businesses, the most important thing will be lead generation. With an entire market and long purchasing times, B2B brands need to maintain a steady flow of warm leads.



    Let’s look at the implications of this.


    1. Customer intent.



    Both business-to-business and consumer purchases are driven by a need. However, the motivations that drive these needs differ. B2B customer expectations are influenced by the business’s priorities and are backed by a group of individuals (stakeholders, team members, corporate customers, users, etc.). 


    With so many people to please, timeframes for product research are longer as is the listing of criteria to evaluate products is more thorough. This is why B2B eCommerce websites focus more on turning the top-of-the-funnel (TOFU) or middle-of-the-funnel (MOFU) visitors into potential customers and then making them customers by combining online (email marketing ebooks, eBooks and demos on the internet, social media) as well as offline sales (phone consultations, demonstrations in person and so on) strategies.


     B2C customers act upon the immediate demand. Although the majority of them shop around by comparing specifications and prices, their typical time spent in each phase of the sales process is less. In contrast to B2B buyers, who devote more time to data-driven assessment and evaluation of products, B2C folks often act in response to impulses and are more open to mental triggers triggered by our biases. 


    2. The process of purchasing.



    More people are involved in the B2B buying process, including both end-users and the purchasing agents/decision-makers. A website for e-commerce is an enabling tool that can educate, assist and show the way your products satisfy the needs of your business with content, interactive on-site tools, as well as other marketing tools. Remember that the primary objective is to create leads, not to make the possibility of a quick sale.


    In the B2C market, purchasing decisions are typically driven by emotion and events. A pretty dress with a great discount? Yes, I want it. That shoe is pretty. Where can I get one? A majority of B2C customers are always in a state of research and review. If they find a great bargain, they’re eager to take it up. In this sense, B2C eCommerce websites need to make it easier for customers to discover and help to create a sensation of urgency.


    3. User experience.


    The user experience has equal importance for B2B as well as B2C buyers. However, it must take into account the above-mentioned variations in the purchase intent and process. Here are the five significant variations regarding UX requirements for B2C and B2B websites:


    B2B design should accommodate more information to facilitate a long process of sales and decision-making. Every piece of B2B content should be addressed to two different groups: “choosers” (decision-makers) and end-users. B2B product information should be more detailed and longer and provide an overview of regulatory compliance capabilities, integrations, and requirements. 


    The two B2B, as well as B2C customers, are price-conscious. But B2B pricing scenarios are more complex. Offer B2B customers different pricing ranges, pay-per-usage scenarios, or calculators that aid in making decisions. Like B2C retail stores, B2B websites serve various customer segments, which vary the size of their audience and industry and operating budgets. Therefore, B2B websites should develop a wider and user-friendly navigation system to cater to all the customers.



    7 Best eCommerce Website Design Examples 




    As there are different types of e-commerce websites, Once you’ve figured out the differences in the design and layout of eCommerce websites in B2B sites, we can go around for B2C commerce. Let’s look at some best eCommerce website design examples!


    1. Larq.


    LARQ uses crisp images and animations to make us feel genuinely excited about something as basic as water. Through precise copywriting, product features that are color-block and interactive calculators for plastic waste, The reusable water bottle retailer entices customers to sign up for the Bottle Movement and explore more of their fashionable products.


    The addition of the ability to multi-regionalize (using the BigCommerce) was an additional pivotal point. According to LARQ, in just three months, their conversion rates rose by 80percent. Yep. That’s AMAZING!. That’s why Larq is always one of the best eCommerce website design examples.



    2. Burrow.


    Modular furniture store Burrow skimmed words to make an on-page video showing their primary benefit - that new furniture assembly can be enjoyable, fast, and tools-free. Utilizing a combination of lifestyle and product images, Burrow makes it easy to envision their most recent designs in your home, customize them to ensure the perfect size, and then order them in just a few clicks.


    3. Revelry.


    Revelry is aware that swatches can be the key to any bride’s purse for the bridesmaids’ gowns, along with free delivery of samples and home trials for the entire group. Both of these options are featured in prominent spots on the homepage of the online retailer and superb navigation by category, allowing you to look for different dress styles and materials, and colors.


    4. Skullcandy.


    We talk about Skullcandy frequently; however, it’s difficult to come up with a better experience than this using an online store. They skillfully offset the bright colors with their signature black design for their website to give a sleek, luxurious feel. It is easy to find products to review in-depth on video, then go over the specifications. While their primary focus is on audio, exploring their website can be a delightful sensory experience thanks to the expertly designed use of images, materials, design elements, and videos.


    5. Solo stove.


    Solo Stove website is an impressive illustration of how to utilize icons in e-commerce. The manufacturer of fire pits designed specific icons for each product category to help convey the essence of the products they sell and provide some of the primary details of the product. Videos on how to use the product, illustrations, and FAQ sections to convey their primary message further that their products are robust, user-friendly, and are well priced, as reviewers will say.


    6. Bliss.


    The bliss site is pure cotton eye candy. The spa-inspired skincare brand employs three primary colors that include Millennial pink baby blue, baby pink, along with Gen Z yellow - to draw attention to their target buyer segments. The fun and friendly brand image is further enhanced by using microscopy. The words used on buttons and section titles and descriptions of forms make one feel as if they are sharing your daily routine of skincare with an acquaintance.


    7. The Mountain.


    The Mountain is a great site with all the wonderful design and functionality of a website. The straightforward navigation bar featuring main product categories prompts exploration. The Service banner, which is located under the header, instantly informs customers about shipping conditions and any delays that might occur - an excellent way to manage expectations from customers.


    The hero slider showcases the most popular seasonal products and promotions and leads to further exploration. With a wider selection of categories of products, The Mountain did an outstanding job of organizing everything in categories that help reduce the feeling of overwhelming that a majority of online stores offer.



    Benefits of joining Woxro to create your eCommerce website



    Did you like the examples of eCommerce website designs above? We never fail to satisfy. This is the reason why corporate customers and SMEs alike prefer our e-commerce platform:


    1. The design isn’t diluted by other aspects.


    A beautiful or functional e-commerce site? With Woxro, you’ll get both.


    Consider e-commerce website design like building a house. The first step is to make strong mortar and create the walls. Woxro gives you the technical ‘bricks’ that you can put at the heart of your online business No-code web page builder, secured checkout as well as an SEO-friendly codebase, and many more. Mix and match various bricks to create the smallest house or even a six-bedroom Victorian mansion. 


    We also do not limit you in terms of the design of your interior or front. You can design your website with an entirely custom look and feel without compromising SEO security, usability, etc. Additionally, you can personalize your back-end system to fit your business needs by combining the core commerce built into the platform and external interfaces.


    2. Many (very excellent) themes for e-commerce.


    If you’re not feeling like designing your store by hand, browse the theme store. With more than 150 unique designs, you’re bound to be able to locate something that catches your eyes. Look through the options based on grid types and layout for catalogs of products or industries. You can also review the best eCommerce themes that were selected by our team.


    Each Woxro theme is mobile- and SEO-friendly and optimized for user-friendliness. Utilizing a premade theme can be an easy way to create an excellent e-commerce site at a lower cost.


    3. Opportunities for customization.


    What happens if I want to create a unique online shopping experience? Consider third-party integrations and add-ons that include AR applications, a customized CDN plus CMS to enable heavy-duty publishing, and an ML-powered recommendation engine topped off with real-time data. Is Woxro still useful to you?


    Absolutely. Woxro is an open-SaaS-based platform, which means our technical infrastructure is easily interconnected to various other apps via APIs. Our platform is seamlessly integrated with other applications and can be integrated into larger technological ecosystems. Additionally, with woxro’s web and app design and development services, it is possible to create the store of your dreams.


    4. Easy-to-use building tools.


    On the other side, if you require more basic yet strong design features, we can provide that as well. Consider the Page Builder -it’s a drag and drop editor for web pages that small businesses, as well as Fortune 500 companies, use to make appealing websites for landing. With pre-made design elements, you can swiftly prototype eye-catching and click-inducing product pages without writing one piece of code. Create engaging customer experiences, improve your marketing through content, and include additional support pages to your sales funnel, without having to contact the development team.



    Ecommerce Website Design Checklist



    Even with the top-of-the-line tools, the process of designing could be slowed down with no clear direction. What should you do to prepare for your online store launch? Let’s get to know the structure of an e-commerce website.


    Let’s take a look at the eCommerce website design checklist.


    • Homepage.
    • Pages for categories.
    • Pages for landing pages of products.
    • Checkout page.
    • About us.
    • Search bar and results page.
    • Login and account registration forms.
    • Email subscription form.


    Let’s go over them individually.


    1. Homepage.


    The homepage is the initial contact point between you and your potential client, so you could imagine it as an online storefront to showcase your online company. With just three seconds to create an impression, it is important to be careful with the designs for your website’s homepage.


    The most effective eCommerce websites that evolve with their clients have the following components:


    A clear list of product categories can be found in the sidebar or header section.

    Image (or slide show) that showcases the primary product or current offerings.

    A carefully curated selection of products, popular items, and product groups.

    Pop-ups for exit and enter or sticky offers to help retain your attention.


    The above structure isn’t straightforward, however. The appearance of your website is determined by two aspects: your industry and the preferences of your customers.

    For instance, Jeni’s Ice cream instantly prompts customers to choose whether to purchase a takeaway at their local shop or to ship it across the country.


    Also, read more about how do blogs help in lead generation.



    2. Category page.



    Category pages can help you categorize your products and make it easier to find them. The modern-day consumer demands instant information, particularly when they’re on mobile devices. This is why you should provide customers with fast access to the services they want. In addition to being essential for the user experience, category pages must also be optimized to ensure SEO (search engine optimization). Incorrect SEO could result in duplicate content and reduce your search results. So, make sure that each category page. 


    It has an SEO-friendly, descriptive URL. It is SEO-friendly and descriptive.

    Features unique texts for category descriptions.

    Integrates logically in the overall structure of your information.

    Filters are also available to sort the suggestions for products.



    3. Product page.



    Designing your product pages is crucial to eCommerce. If you are selling t-shirts or even tires, if the pages appear dull, your sales and conversion figures will never rise. In the simplest sense your product page ought to showcase:


    High-quality Product Images.

    Product specifications Name, color, dimensions, prices, and key characteristics.

    Save and buy buttons.

    Detailed product description.

    Customer reviews and social proof.

    Similar products (upsells as well as cross-sells).


    You can then add other features such as countdown timers or videos, AR demos, check in-store option back-in-stoke notifications, and many more! In our last post, we discussed a lot more about how to create effective pages for your products.


    4. Checkout page.



    A variety of factors can cause a customer to leave their carts of purchases, According to the Baymard Institute:


    Many of them can be avoided by enhancing your checkout page’s appearance and flow. You can enable ‘guest checkout’ for customers who are new to shopping and encourage them to sign up for an account after they’ve finished their purchase. Reducing the quantity of fields on forms. On average, e-commerce websites contain 12.8 fields within the checkout process. 


    However, you can capture all the customer information you require within the 6-to-8 fields. List all payment methods you use (e.g. credit or debit cards, Apple Pay, PayPal). Informing customers about the various costs before checkout. You could place a permanent banner that informs customers about the free shipping threshold. Incorporate handling charges into the price of your product. Automatically apply applicable sales taxes before check-out.


    5. About us page.


    Do not treat the “About” website as a last resort, particularly for B2B-related E-commerce. As 52 percent of business buyers claim that one of the most important things they’d like to see on a vendor’s site includes “About Us. “About Us” page.

    There are a variety of ways to create a stunning “About Us” page for an online business:


    Create a narrative about your product.

    Tell us about your company.

    Display the company’s values.

    Define how you function.

    Discuss your life experiences.

    or present your vision for the future.


    In terms of design, keep your text brief and simple. Avoid sales calls and CTAs however, do make use of good visuals from your team or product to support your story.


    6. Results page for searches.


    Larger online stores must be aware of the on-site search experience.

    To provide a fantastic search experience on the web:


    Make it easy for the search bar to find.

    Suggest auto-completes.

    Give answers for words that are misspelled.

    Make search results more personalized using analytics.

    Image searches are supported as well as text-based queries.


    7. Login and account registration forms.


    Don’t brew too much over login forms. They should be simple, scalable, and easy to use. The shopper should be asked to initially supply the basics of their details (email/pass) or sign into one or more of their Facebook profiles. Each additional step in registration can increase the likelihood of being churned. Ask for billing and shipping information following the completion of registration. Provide users with the option to save and reuse their address book for the convenience of everyone.



    8. Email newsletter form.


    A well-planned E-commerce marketing campaign will drive traffic back to your site and increase conversions. Before you begin marketing it, you should create your list of subscribers. To draw subscribers, offer your newsletter a prominent position on the home page and include an open or sticky version at the footer. To encourage first-time buyers to buy, You can also offer a modest discount for the subscription. You can read more about Evolution of digital marketing and how it helps to grow your business.



    eCommerce Website Design Tips 


    We’ve discussed and shown you how a successful eCommerce style looks and the pages it should have. Let’s now get into the practical aspects and talk about the best ideas for your eCommerce website design and know in-depth about how e-commerce websites evolve with their clients.


    1. Simple is best.


    The purchase path must be clear for the buyer. Before adding a new design element to your page, consider whether this will aid or hinder the buyer’s journey? It is best, to begin with, a simple landing page. Add additional conversion-inducing elements as you discover more about the preferences and behaviors of your visitors. Always try to keep your eCommerce website design simple.


    2. It’s all about satisfaction.


    A great user experience enhances the enjoyment of engaging and interacting with the brand. However, design mistakes can take away the feeling of satisfaction. Once you’re done with your design concept, review every page. Find out where you can cut the friction and also add some extra pleasure to increase your conversion rates.


    3. A custom-designed store will protect you from the competition.


    Branding can be a great asset for creating emotional connections with your target audience and turning them into brand ambassadors. A majority of customers are more inclined to advocate a well-known brand. When you create a unique online shopping experience, you’re getting your place as a brand that has been a favorite for a long time, every interaction at any moment. So keep your eCommerce website design unique.


    4. A positive user experience must always be the top priority.


    Cool promotions, attractive prices, and catchy banners are essential, but their impact diminishes when they are not combined with an unwieldy UX. Make sure you have a high level of website user-friendliness and performance first. Work on additional design elements.


    5. Embrace flat design.


    In the last few years, flat design has become a standard browse around the internet. This is for a reason. The fundamental elements of flat design prompt:


    Clear hierarchy for speedier the process of processing information.

    The emphasis is on action and iconography, as well as adaptive design.

    The use of patterns that are familiar to us allows us to grasp the benefits quickly.


    All of these factors add up to an amazing shopping experience.


    6. Be distinct.


    The online marketplace is becoming more crowded year over year. Your logo, branding, web-based features, as well as your online experience, should be able to enhance your distinctive worth proposition and separate your business’s e-commerce offerings from other competitors.


    7. Consider CRO when creating your website.


    Your design intuitions are backed by information. Learn about the lifecycle of your customers and analyze their online habits when you’re redesigning your site or conducting usability tests using the help of a focus group. Discover all possible about your customers’ online habits and incorporate the results into your design. The design of your e-commerce website must draw the attention of your intended customers and be pleasant to the eye.


    8. Show, don’t tell.


    Excellent e-commerce websites visually guide the user through their journey. Every component plays a key role in this process of discovery. Service and tooltips can be useful for speedy conversions. However, if you have to explain every new step or process, your chosen design is not the one for your brand.


    9. Don’t let your customers make assumptions about you.


    Purchases and online product discovery must be easy to navigate. Give a clear path to purchase for each user via navigation bars, clear info architecture, and swiftly-placed calls-to-actions. By reducing the cognitive burden during each step toward the purchase, you boost your chances of conversion.


    10. Find first-hand customer information and comments.


    With the abundance of e-commerce best practices on the internet, It’s tempting to apply each of them. But the more, the better. There aren’t any universal practices that work with every retailer. 


    As business owners, take your design decisions from direct feedback from customers and data and not on the advice of others. So, you can provide a unique experience for your customers that is memorable to the people you want to attract and will make them more committed to your company’s brand.


    The Wrapping Up 


    In the final analysis, a good e-commerce website design is about the process of iteration. Start with the basic pages and then design prototypes. Check them out with your team to come up with alliterations. Create a new design and gather first-hand information from your clients. 


    Between conversion optimization and new landing pages for new products and special promotions during the season, you’ll be able to do a lot of ‘design’ tasks to complete. With the functional and performance demands removed by your e-commerce platform provider, You can concentrate on the artistic aspect that comes with the job. You can outdo yourself with each different design! Hope this information on “How eCommerce websites evolve with their clients” comes in handy for you.


    Ankitha Menon
     by Ankitha Menon


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